The C-Level's Role in Cash Flow Management

To make C-Level executives realise that cash flow is not solely the CFO's responsibility but the shared agenda of the entire senior management. To show how cash management is directly linked to strategic decisions.

• •Even profitable companies can face difficulties due to cash shortages.
• •Cash flow directly determines the company's capacity for growth, investment and crisis management.
• •Decisions by all leaders — CEO, COO, CMO, CHRO — affect the company's cash position.
• •In crisis moments, cash is the most critical factor for the company's survival.

• •Real company case analyses
• •Crisis and scenario simulations (currency shock, demand contraction, etc.)
• •Group discussions and interactive exercises
• •Decision-making exercises from a CFO perspective
• •Sharing of participants' own company experiences

• The strategic importance of cash flow: the reality of "profit without cash"
• Working capital management: receivables, inventory and payables cycles
• Impact of C-Level roles on cash flow (COO operational efficiency, CMO marketing & payment terms, CHRO HR costs, CTO digital investment decisions)
• Cash management in crisis and simulation
• Cash perspective in investment and growth decisions
• Cash management checklist for C-Level

• Viewing cash flow as the shared responsibility of all leaders, not just finance
• Recognising how each C-Level role impacts cash
• Making cash-focused decisions by thinking like a CFO in crisis moments
• Evaluating growth and investment decisions from a cash perspective
• Developing a "cash-focused leadership" approach for company sustainability