Aytül Sözüdoğru

In this episode CFO Gözüyle’s founder and host Aytül Sözüdoğru takes the stage herself to address the most pressing challenges facing the manufacturing sector — and the role strategic planning plays in navigating them. The session was part of a CFO Gözüyle Meeting hosted alongside representatives from different industries.

Aytül lays out the most critical problem set on the manufacturing leadership table: the increasing difficulty of securing skilled labour, supply chains that have not fully normalised after the pandemic, and the persistent challenges around correctly forecasting capacity and rotation. Each of these alone is a strategic decision topic in its own right.

The impact of skilled labour on productivity is one of the strongest direct levers management has. The supply-chain pressures that emerged during the pandemic are, in particular, still ongoing. Whatever sector we operate in, we continue to deal with capacity and forecasting problems.

The weight strategic planning has to carry inside this picture is significant. Aytül walks through how finance leaders should shape strategic planning under today’s conditions, the tools she uses on the finance side, and the real cases that surface when sector practitioners join the conversation.

Throughout the episode the focus stays on how production-side roadmaps are drawn, which leading indicators predict operational success, and which tools the finance function actually uses to support the work — an end-to-end practical reference for finance leaders.